World’s Number One!
If you say you’re the world’s number one/biggest/most popular/cheapest/oldest/newest/most original/only/most exclusive/fastest/hottest/coldest/massivest anything in the world/on the internet… it had better be hard-fact tack-sharp 100% true.
Because if you say it is, and ‘I’ KNOW it isn’t, I already think you’re an idiot and a liar… you’re unlikely to get any business from me.